If you doubt that augmented reality might be the next killer app for marketing, consider some compelling statistics, case studies and growth markets like mobile devices. By overlaying text and data onto real-world things and places, augmented reality technology brings a new meaning to the “Internet of Things”. Many brands are already finding success with augmented reality campaigns, but this party is just getting started . . .
Gina Clifford Gina is an Content Marketing Manager for a large tech company and a TEDster. She's a mash-up of physics, entrepreneurship and industrial engineering and loves to write about the intersection of business, technology, and humanity. In her spare time, she enjoys organizing TEDx events and delving into quirky technology projects with her preteen son.